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FDE Engineer (Ad Delivery for Live-Stream Commerce) - China Advertising Products

Beijing, ChinaAsia-PacificHiring · updated

Job description

Translated by FDE Times from the original posting in Chinese.

1. Go deep into the live-stream operations and ad delivery scenarios of consumer goods customers such as apparel and food and beverage. For different operating stages and goals, map out the workflows of optimizers and media buyers, identify high-value problems, and define the scope of the solution and the outcome metrics; 2. Using the customer's ad data, operating data, industry experience and knowledge assets, build a delivery Skill that covers "problem diagnosis, strategy generation, execution guidance", providing actionable solutions for key areas such as budget, bidding, audiences, creatives, products, and how the live room converts traffic; 3. Drive the delivery Skill into the customer's real tasks, and keep collecting customer usage, adoption of recommendations, actions taken, and business results such as GMV, ROI, spend volume and conversion cost, iterating to form a value loop of "discover, diagnose, recommend, execute, feed back". From single-customer validation, distill reusable industry strategies and application patterns, turn them into standardized Skills and product requirements, and keep improving the Agent product's capabilities through validation across multiple customers; 4. Work with the product, engineering, algorithm, industry operations and sales teams on co-building with customers, solution validation and feeding results back into the product, and take responsibility for delivery quality and business results for customers.

1. Bachelor's degree or above; majors in computer science, artificial intelligence, statistics, e-commerce, marketing or related fields preferred; 2. Experience in live-stream commerce, performance advertising or merchant operations; experience as an optimizer, media buyer, live-stream operator or merchant operator, or familiarity with consumer goods industries such as apparel and food and beverage, is preferred; 3. Passion for AI and strong hands-on skills; familiar with technologies or product mechanisms such as Agent, Workflow, Skill, Tools and Prompt Engineering, with practical project experience in these areas; 4. Strong business analysis, data analysis, customer communication and project execution skills; able to quickly understand complex business situations and work with multiple parties to solve problems; 5. Results-oriented and self-driven, with strong learning ability and a willingness to keep following developments in AI and advertising technology.

Show the original posting

FDE工程师(广告投放直播电商方向)-中国广告产品

1、深入服饰、食品饮料等消费品客户的直播经营与广告投放场景,围绕不同经营阶段和经营目标梳理优化师、投手的工作流,识别高价值问题,并明确解决范围和效果指标; 2、基于客户的广告数据、经营数据、行业经验和知识资产,建设覆盖“问题诊断—策略生成—执行指导”的投放Skill,为预算、出价、人群、素材、商品和直播间承接等关键环节提供可执行的解决方案; 3、推动投放Skill进入客户真实任务,持续回收客户使用、建议采纳、执行动作及GMV、ROI、消耗规模、转化成本等业务结果,迭代形成“发现—诊断—建议—执行—回收”的价值闭环;并从单客户验证中提炼可复用的行业策略和应用模式,将其沉淀为标准化Skill及产品需求,并通过多客户验证持续提升Agent产品能力; 4、协同产品、研发、算法、行业运营和销售团队完成客户共建、方案验证及产品回流,对客户交付质量和业务效果负责。

1、本科及以上学历,计算机、人工智能、统计学、电子商务、市场营销等相关专业优先; 2、具备直播电商、效果广告或商家经营相关经验;有优化师、投手、直播运营、商家运营经验,或熟悉服饰、食品饮料等消费品行业者优先; 3、对AI有热情,擅长动手,熟悉Agent、Workflow、Skill、Tools、Prompt Engineering等技术或产品机制,有相关项目实践经验; 4、具备良好的业务分析、数据分析、客户沟通和项目推进能力,能够快速理解复杂业务,并协同多方解决问题; 5、结果导向、自驱力强,具备较强的学习能力,愿意持续跟进AI与广告技术发展。

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