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VI

The newspaper of the Forward Deployed Engineer

Analysis

Why OpenAI and Anthropic are both building FDE teams

The two labs leading the model race are hiring more and more people who do not do research. The reason is a gap that customers cannot close on their own.

In brief

  • The share of adoption roles in job postings rose from 5% to 11% at Anthropic and from 11% to 17% at OpenAI, a sign that customers are not getting full value from the models on their own.
  • Both OpenAI and Anthropic have put their FDE work into independent companies with outside capital; for OpenAI, the stated reason is to free the lab to focus on building models.
  • For developers, including those in Vietnam, experience of getting systems running in messy customer environments is now what AI companies are paying for.
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GraphicFour reasons to build an FDE team, and the skill each one demands
What drives the labWhat it demands of an FDE
Epoch AI, from hiring dataCustomers are not getting full value from the modelsUnderstand the model well enough to see what it can do that the customer has not spotted
a16zAI products need heavier implementation than older softwareIntegrating with messy data and processes
The Pragmatic EngineerFaster deployment brings revenue soonerMeasure outcomes and prioritise the use cases that make money first
Palantir, 10-K filingFDEs are the first source of R&D ideasCapture patterns from the field and carry them back to the product team

Each reason the labs give for building FDE teams demands a different skill from you, and all of them come down to getting systems running in production.

Graphic: FDE Times

At Anthropic, the share of job postings devoted to adoption has risen from 5% to 11%. At OpenAI, it has gone from 11% to 17%. The two labs are still seen as competing on model quality, but Epoch AI’s job-posting data show them committing a growing share of their workforce to helping other people actually use what they build.

Epoch reads the figures in a way the industry may not enjoy: customers are struggling to get full value from OpenAI’s and Anthropic’s products. The models have outrun companies’ ability to absorb them. The gap between the two is exactly where the FDE appears.

If you are a developer thinking about moving into FDE work, these numbers deserve more of your attention than any new model release. They show that demand does not come from a single company but from the structure of the market, and the way the labs are responding is sketching out a fairly clear career path.

The adoption gap is not the customer’s fault

It is tempting to assume companies are slow because they lack talent. Joe Schmidt of a16z offers a different view: enterprise AI products require even more implementation effort than the previous generation of enterprise software. That is a property of the product, not a failing of the buyer. A language model is only worth something once it is wired into real data, real processes and constraints nobody wrote down.

That is why a16z concludes that it sometimes takes labour-intensive services to produce software that genuinely changes how an organisation runs. It is blunt about the rest: at the best complex AI application companies, this role is often rebranded as forward deployed engineer or implementation specialist. In other words, the FDE title is largely a new label on familiar professional services work.

Decrypt captures the job with an apt image: FDEs parachute into a customer’s organisation and work in the middle of its mess. The model is borrowed from Palantir. The easiest way to picture it is a bank that has signed an API contract but, six months later, still has no use case in production, because its data is scattered across three legacy systems and the compliance team has not signed off.

The person sitting with them untangling each knot is neither an account manager nor a researcher.

Money follows deployment speed

The Pragmatic Engineer points to a more pragmatic reason: for the labs, the faster an AI solution is deployed, the more revenue it generates. A signed contract earns nothing if the tokens are not consumed. Every month a customer spends floundering is a month of deferred revenue, while the cost of training the model has already been paid. Seen this way, the FDE is the person who shortens the distance between signature and invoice.

But if FDEs matter that much, why are neither OpenAI nor Anthropic keeping them inside the lab? According to The Pragmatic Engineer, OpenAI has put this work into an independent legal entity backed by outside private equity, and Anthropic has also set up a separate company with outside funding for its FDE consulting arm. For OpenAI, the stated reason is to free the lab to focus on building better models.

For Anthropic, The Pragmatic Engineer records only the structure: a separate company, funded from outside. Read through OpenAI’s logic, the fact that both labs chose the same structure suggests they are solving the same problem: keeping research insulated from the rhythm of a services business.

The detail worth noticing is speed. Decrypt reports that OpenAI acquired Tomoro to have around 150 FDEs from day one for the new unit. Nobody buys a company to get 150 people if they think they can hire them gradually over a year. When a lab chooses to buy rather than build, it is saying the skill is scarce and needed urgently.

Four reasons, one conclusion

Set the four drivers side by side and each demands a different skill from an FDE.

Driver Who points it out What it demands of an FDE
Customers are not getting full value from the models Epoch AI, from hiring data Understand the model well enough to see what it can do that the customer has not spotted
AI products need heavier implementation than older software a16z Integrating with messy data and processes
Faster deployment brings revenue sooner The Pragmatic Engineer Measure outcomes and prioritise the use cases that make money first
FDEs are the first source of R&D ideas Palantir, 10-K filing Capture patterns from the field and carry them back to the product team

The last row is the easiest to overlook. In its 10-K for fiscal year 2020, Palantir wrote that its FDEs are the front line in identifying research and development opportunities for the platform. The model, in other words, does not just consume an existing product; it feeds back into it. For a lab, the person sitting inside a bank or a factory is the earliest sensor of where the model fails in the real world.

What spinning out a separate company says about the job

Both labs placing FDEs in independent legal entities carries two contrasting implications for you. On one hand, it shows FDE work being run as a services business, separate from the rhythm of the research team, which fits a16z’s description of professional services under a new name. On the other, outside capital and 150 people from day one show this is not a support function but a business built on purpose.

If you are aiming for a lab’s deployment unit, the most valuable thing to invest in is evidence that you have got a system running in an environment that was not designed for it. That advice follows directly from the image Decrypt uses to describe the job: parachuting into a customer’s organisation and living in the middle of its complexity.

Vietnamese developers working in outsourcing or building solutions for domestic businesses have an unexpected advantage here: they are used to dirty data, manual processes and clients who do not know what they want until they see a demo.

Your CV should therefore change its axis. Instead of listing frameworks, tell the story of a deployment: what system, what obstacles on the customer’s side, how you cleared them, and what measurable result followed. When reading job descriptions, look for phrases such as “customer environment”, “production deployment” and “work on-site with clients” rather than technology lists. That is the language of people looking for FDEs.

As long as customers struggle to get full value from the models, as Epoch reads from the hiring data, the people standing at the junction between lab and enterprise will be needed.

When a lab chooses to buy 150 engineers rather than wait, the question for you is no longer whether this job is real, but whether you already have a deployment story to tell.

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